How long to load

Nordstrom believes a page load time of 2. Conversely, the faster you make your website or app, the more likely it is you'll make more sales. Retailers face the almost impossible task of offering a fast, stable, easy-to-use website or app that is also visually rich and integrated with social media.

To make things more difficult for them, many don't even know that their sites are running slowly because their IT teams are concentrating more on keeping the service up and running than on speed and performance, says Mr Brugalette.

But website architects are now getting very clever at fooling customers into thinking pages are loading faster than they really are, he says. If brown shoes are the first thing you see on the page you feel that the page has loaded fast, so it's important to make sure the page loads in a particular sequence.

So online shoppers want speed, simplicity, and reliability all wrapped up in a fun, multimedia experience. Retailers that can offer all this - however technically difficult - will be on to a winner. Follow Matthew on Twitter. They even created a website load test that shows how much revenue your website speed is stealing from you. Bump it up even more to 1. Google then categorizes pages as Fast, Average, and Slow.

But different users experience different load times because not all devices, internet providers, and browsers are the same. To account for all the variables connected to page speed, Google averages the load time every single user experiences—no matter the browser, device, and internet provider—and catalogs it. Each metric is assigned a speed of Fast, Slow, or Average, depending on where it falls in the distribution:. Pretend two runners are competing in a yard dash.

One runner has the latest lightweight running gear, and the other has a lb weight they have to carry. All other factors being equal, which runner do you think will have a faster time?

If you want to decrease page load time for all users, consider looking for, fixing, and optimizing the following :. This will give you a page speed score and give you page speed optimization tips specific for your website. Operations software. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

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The faster your website's load time is, the happier your visitors will be. In other words — when you optimize your web page's load time , you can expect to see improvements in user experience UX , conversion rates, and ultimately, sales revenue.

You may be questioning whether or not simply shaving a few milliseconds off of your website's page load time really has such a major impact on customer experience and business growth. That's a fair thought — but this blog post, and the 12 website load time statistics below, prove how and why that really is the case. This includes all content on the page such as text, images, and videos. Simply, it's how fast all content on a web page loads. Additionally, it's important to remember the importance of your website's mobile loading speeds, as well.

She adds, "Unfortunately, most mobile pages take much longer to load than their desktop counterparts, and mobile users expect pages to load much faster on their mobile devices. If the page takes too long to load, users will immediately bounce, causing your site to lose out on a large number of potential customers.

Next, let's explore some website load time statistics to see how your page load time could affect your conversion rates. Broadband services offer significantly faster data rates, enabling the delivery of services, such as high-speed Internet access. It is probably best to presume that your user has a SLOW connection capability — and aim to deliver for them a satisfying user experience as possible. Improving your page speed scores in isolation of developing a compelling user experience, will not magically lead to BETTER rankings in Google in the short term.

A faster site should improve visitor satisfaction levels and the number of conversions, for instance. I never expected faster website load times to directly improve the rankings of my website in the short term. I did want a faster site, though — for all the benefits I list at the beginning of this article.

My test above confirmed what I already thought. A fast host could be argued to be a prerequisite, and a fast site too if your web designer has any clue.

It could be part of the algorithm on some VERY minute level why not? And if that is the case, then site-speed will be a negative ranking for your site. There are a few excellent page speed tools you can run free reports with to help you create a fast-loading website:. Moderated by Shaun Anderson. About Us. Privacy Policy. Terms of Use. Back To Top. Automated page speed optimizations for fast site performance.

Home Services Testimonials Contact. SEO Consultancy. How fast should a website load in ? Last Updated: October 28th, By Shaun Anderson. Key Findings: In short, your website should load as fast as possible! The ideal website load time for mobile sites is seconds.