Also important is giving your readers an easy way to send you feedback for your ebook, such as a dedicated email address or a link to a contact page. Add positive reviews to your sales page and, if possible, use photos of the reviewers to boost credibility.
And if you can, send out your review copies before you launch your ebook — preferably at least a couple weeks before. This gives people a chance to read your book and get a review ready on or soon after your launch day.
So start acting like it. Despite any preconceptions, you can effectively market your blog without coming across like a used car salesman. If your ebook is on Amazon Kindle, you can create some buzz by giving it away free for short periods. If this is your first premium product, make sure you tell your existing list about it and consider offering a discount for existing subscribers. Write guest posts for popular blogs in your niche and direct readers to a dedicated landing page for sign-ups or for the sales page for your ebook.
You might even look into ways to make your marketing plan more interesting and innovative, maybe creating videos, hosting a webinar, or bundling your ebook with another digital product — anything to get readers involved! Lots of mistakes are lurking out there to trip you up on the path to publishing your first ebook, but the potential rewards are great.
You can get more subscribers for your blog, more signups for your online course, more authority in your niche, and even earn more money from your writing. You now know how to write an ebook. Grab your calendar, take a look at the next week, and choose a day to begin. Because in just a month or two, you could easily have a finished ebook … one that could supercharge your email list, position you as an expert, or start bringing in a steady income.
Skip to content Want to learn how to write an ebook like a pro? Admit it. You can see the main title and, underneath, your name. And when you picture it, you feel a ripple of pride. An ebook would be a big step up for you as a writer. Lots of writers seem to be doing it, so how hard can it be? But in reality, most ebooks that see the light of day are horrible. Embarrassingly bad. Back to Top. What to do Instead Plan your ebook content before you start writing.
What to do Instead Go back to your survey and determine what aspects your audience cares about the most. They can be. Ebooks are high-volume, low-sales-price offers. Before setting a price for your ebook , do some research. Apple Books? Your own website? You can research how much ebooks usually go for on these sites and incorporate this insight into your pricing strategy.
There's no set rule for organizing your content into an ebook. It generally mimics the structure of a novel or textbook depending on what it is you're writing about. But, there are some aspects of an ebook you should be sure to adhere to. Ebooks typically have a system of chapters and supporting images. Similar to a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections.
Well, within reason. Ebooks are simply a marketer's way of delivering lots of critical information in a form their potential customers are most willing to read.
An environmental company might write an ebook about water conservation. They might also focus an ebook entirely on how their water-saving product is used, or how it helped a customer solve a problem. Discover more ebook ideas at the end of this article.
No matter what topic your ebook takes on, research is a significant part of ebook creation. Contrary to short-form content like articles and videos, the content of an ebook is predicated on trust and evidence. A user who obtains or requests access to your ebook wants the full story, not just the bullet points.
That includes all the content and testing you went through to produce the ebook. An ebook can't be edited once it's been saved in one of the major file formats , so it's best to ensure you have an editable version saved in a program like Microsoft Word. But why would you want your ebook to be uneditable?
Making ebooks uneditable ensures the content remains unchanged — both the format and the information — as it's shared between multiple uses. Learn how to edit PDFs in this blog post. You can read an ebook on many different devices: iPhone, Android smartphones, a Macbook, PC, and e-readers such as the Nook and Kindle.
The latter two devices are typically used to read novels in digital form. Nook and Kindle owners can store thousands of books literally on a single Nook or Kindle. But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
With lead generation being the top goal for content marketing, however, ebooks are an essential part of a successful inbound marketing program. In this post, we'll walk you through the ins and outs of creating an ebook by, well, creating an ebook.
And if you're worried about your lacking design skills, fret not …. Ebooks can be saved in one of several formats. Depending on your end-user, though, you might find a use for any of the following file types:.
PDFs are likely the most well-known file type. The "PDF" extension stands for "Portable Document Format," and is best for ebooks that are meant to be read on a computer digital marketers, you'll want to remember this one. We'll talk more about how to save your ebook as a PDF later in this article.
This file type stands for "Electronic Publication," and is a more flexible ebook format. By that, I mean EPUB ebooks can "reflow" their text to adapt to various mobile devices and tablets, allowing the ebook's text to move on and off different pages based on the size of the device on which a user is reading the ebook.
They're particularly helpful for viewing on smaller screens , such as smartphones as well as the Nook from Barnes and Noble. However, the MOBI file extension remains a popular ebook format with compatibility across the major e-readers except the Nook.
While the format comes with some limitations, such as not supporting audio or video, it does support DRM, which protects copyrighted material from being copied for distribution or viewed illegally. This is an ebook file type designed for the Kindle , an e-reader device by Amazon. However, users can also open this file format on smartphones, tablets, and computers.
This format does support video, sound, images, and interactive elements, but it is only used for books written in iBooks. It is not compatible with other e-readers. Remember: The goal of your ebook is to generate leads for your sales team , so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.
This means your ebook shouldn't deviate much from the topics you cover in your other content marketing channels. Rather, it's your opportunity to do a deep dive into a subject you've only lightly covered until now, but something your audience wants to learn more about.
For example, in listening to sales and customer calls here at HubSpot, I've learned that creating ebooks is a huge obstacle for our audience, who are marketers themselves. So if I can provide not only this blog post, but resources to make ebook creation easier, I'm focusing on the right topic that will naturally lead to a sales conversation.
To get your creative juices flowing, here are some example ebook titles to consider. Note: Replace "x" with an appropriate number. You can also use our free Blog Topic Generator tool to come up with more ideas. Most blog topics can be made comprehensive enough to serve as longer form ebook topics.
Those three sources alone will give you a shortlist of potential ebook topics that will be really useful. Hubspot really nails their lead magnet ebook strategy by providing ebooks on specific topics their audience wants to learn about. Because of that, lots of people trust them to provide reliable, trustworthy information and check their site first when looking for help in that niche. Creating an Idea Your Audience Hates Generating ideas is just the first step in figuring out the best topic to write your ebook about.
To avoid creating an ebook that your audience ignores, you must validate your idea. The easiest way to do this is to sign up for their email lists so you can make sure the ebook you write has something different to offer. If it does, this will be a good guide when you start writing. Choosing the Wrong Ebook Format Until recently, PDF ebooks were one of the best ways to create an ebook that looked the same no matter how people were reading it.
More people are reading ebooks on their cellphones. On those devices, PDFs can be hard to manipulate. You can check your analytics data to see which devices the people visiting your site are using. To find device usage in Google Analytics:. You can use this info to choose the ebook format that works for most of them.
Not Managing Your Time One essential ebook writing task is allocating time to actually do the writing. To solve this, work out how much time you have available for writing each day or each week, and use that information to set a deadline for finishing the first draft. Then block out writing time on your calendar and commit to your ebook project.
Giving Up We get it. Sometimes it seems hard to get a whole ebook done, when you could wow your customers with a quick checklist or template instead. Here are some ebook marketing mistakes some people make. Forgetting About Ebook Marketing or Starting Too Late Sometimes you can get so caught up in producing the ebook that you forget you need to tell people about it.
As a result, he had to delay his book launch till he managed to prepare some marketing material. That means you have to start marketing early and build a buzz that will make your ebook successful, which brings us to our next key ebook mistakes….
Having No Optin Form If your ebook is a lead magnet, then you need a way to capture those leads. The analytics and email marketing data you collect from your optin form will also help you to understand your target market even more. What words do your customers use? How do they phrase their questions? Make sure the person writing your ebook understands these SEO requirements.
This is your chance to showcase your expertise. Sure, the primary reason for offering an ebook is generating leads. Companies have a host of other reasons for publishing an ebook, including strengthening the brand, demonstrating trustworthiness, positioning the company as a knowledgeable resource, and encouraging subscriptions.
All this means your ebook needs to be meatier than the average blog post. In fact, I've noticed a trend in some industries such as marketing for more pages and fewer words on each page. The idea behind this is to keep both reading pace and engagement high. I would say the typical word count of most informative ebooks is probably between 3, and 5, words. No matter how many words you write though, make sure the final version is readable and delivers on its promise.
Even the most interested reader needs to be guided to the next step. It can be as simple as telling them to review a product on your website, arrange a visit from a representative, or sign up for a free trial.
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